Millions of dollars are spent on B2B events and their success is measured only through ‘feel-good’ metrics such as the number of visitors to the booth, enquiries for demos, location of the stall, and footfalls. More often than not, these metrics fail to enthuse the C-level suite, thereby challenging the budgets for forthcoming events.
While events are a great place to drive business growth where potentially hundreds of customers, prospects, and partners meet, it is important to focus more on engaging qualified attendees for advancing sales or achieving strategic goals and objectives.
To successfully increase the number and quality of strategic B2B meetings, this white paper provides 7 rules of engagement that include:
And much more