Executive Briefing Centers have become an invaluable tool for sales. When used correctly, they are considered a great way to engage with decision makers, create relevant conversations, and influence sales. But more often than not, briefing managers are not sure of what makes a good briefing and how they can go about driving results.
The aim of this ebook is to help you understand the important aspects of setting up a briefing experience like design, investment, and utilization. You will also learn to formulate a sales-oriented briefing experience from scratch and how you can find the right tools to manage them effectively.