Sales teams meet numerous customers and prospects at trade shows. A CRM like Salesforce plays a key role in ensuring that every detail of these interactions is captured. But between recording these conversations and driving deals to closure, lies a gap that needs to be filled.
In this white paper, you will learn:
- How different members of the events team use a CRM
- The advantages of using a CRM like Salesforce
- Common pitfalls that Salesforce users face
- How to close the sales loop and build a steady sales pipeline