Sales teams meet numerous customers and prospects at trade shows.

How Event Marketers Can Ace Marketing At B2B Events.

The Millennial Event Marketing Handbook

When it comes to understanding consumer and attendee behaviour, there’s a lot of insight that can be derived from analyzing the apparent gap between generations. Raised in the decade that witnessed the creation of the internet, Millennials or members of Generation-Y are those born between the early 80s and the year 2000. Events have become a crucial component of the marketing mix. With Millennials possessing immense buying authority, leveraging their influence at events has become more of a necessity in recent times.
In the eBook, we take you through:

  • The Definition of Millennials
  • Catering to Millennial Customers at Events
  • How Millennial Event Marketers Differ from Traditional ones
Millennial Event Marketing 2018

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