When it comes to understanding consumer and attendee behaviour, there’s a lot of insight that can be derived from analyzing the apparent gap between generations. Raised in the decade that witnessed the creation of the internet, Millennials or members of Generation-Y are those born between the early 80s and the year 2000. Events have become a crucial component of the marketing mix. With Millennials possessing immense buying authority, leveraging their influence at events has become more of a necessity in recent times.
In the eBook, we take you through:
- The Definition of Millennials
- Catering to Millennial Customers at Events
- How Millennial Event Marketers Differ from Traditional ones