As the pandemic continues to suppress in-person customer engagement programs such as conferences, tradeshows, and field marketing activities, CMOs are re-allocating budgets to digital marketing activities that generate more sales pipeline. CMOs are also realizing that conversation-ready leads are far more valuable than MQLs.
Marketing Qualified Meetings (MQMs) have become the new tool for CMOs because they allow customers to directly request meetings versus telesales pounding the phone. MQMs from digital campaigns are driving 100s of virtual demos, expert meetings, and executive meetings.
In this webinar, our CMO, Ravi Chalaka, will talk about how successful Digital and Event Marketing teams are helping advance or grow the sales pipeline by converting MQLs to MQMs from marketing campaigns.
Learn how you can:
Head of Product Marketing,