Companies are pivoting to newer strategies to grow the sales pipeline. The business environment has changed dramatically and working from home has become the norm, conferences and meetings are going digital, marketing budgets are being shifted, reduced or put on hold – it's time to adapt.
One industry analyst said, "what you lose in potential sales, relationships, and seeding future growth is a gut punch to these companies' top line". Executive and expert meetings with qualified prospects and customers will always be the driver of business success. In this webinar, you will learn how marketing teams are thriving by applying five proven demand generation strategies for the new normal. This 30-Minute webinar will cover:
- How to survive and even thrive with a marketing strategy focused on virtual
- Alternatives that replace in-person events with webinars, virtual events, and demand generation campaigns
- How crisis can provide better, more cost-effective channels to engage more and qualified customers
- How your demand generation campaigns can drive not only MQLs but MQMs (Marketing Qualified Meetings) that shorten the sales cycle
