We are well into a game-changing transition from the world of MQLs to a world in which conversation-ready leads are the primary marketing currency. The game is no longer just about numbers. Today’s marketing landscape is about engaging customers in more authentic ways that build trust and – ultimately – stronger relationships.
MQM is the new marketing currency. Marketing Qualified Meetings (MQM) with prospects and customers drives the sales cycle faster and increases revenue pipeline better. If you are not digitizing the last mile of your marketing campaigns that leads to more customer wins, then you should read this paper to learn about the latest in marketing innovation.
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