Roadmap to Advancing Sales Pipeline at Events

While most businesses have gone digital and have been quick to adopt marketing automation and CRM tools, attribution to marketing programs such as meetings continues to be a challenge.

In this infographic, we talk about 3 crucial tenets that will help businesses generate better sales pipeline and influenced revenue from a variety of engagement types such as customer meetings, partner meetings, press and analyst engagements, sessions, demos, VIP receptions, etc.