June23-newsletter banner@2x

We are back with amazing news, product updates and much more. Last month we announced our partnership with Cvent and have received a tremendous response from our readers. Thank you!

In this newsletter, we are excited to announce the upcoming release of a major feature enhancement, “Multi-level Hierarchy for Topics.” One of its benefits, the Multi-Level Topics Feature For Scheduling High-Quality Meetings, is covered in this edition. Other benefits will be covered in the next month's newsletter.

Without much ado, let’s dig deeper into all the exciting news in this issue:

  • Product Updates
  • Must-Read
  • In case you missed it
  • Upcoming events

Product Update:

Multi-Level Topics Feature for Scheduling High-Quality Meetings

Context is vital to book a meeting. Jifflenow eEvent and eCampaign products provide the option for Meeting Managers to capture additional details on topics of interest. The system can dynamically provide the right internal expert and location to the requestor when booking meetings.

To make the flow intuitive and efficient for the meeting requestor, the Meeting Manager can set up a hierarchical structure of topics, displaying to meeting requestors only the relevant information at each subsequent level.

This feature can be applied to the outbound and inbound book meeting flow. The enhanced topic mapping functionality will automatically route the meeting request to the right experts based on selected information.

Multi-level topic-powered Inbound Request Page delivering a superior experience to the end-user to connect to the right expert.



Multi-level topic powered pre-condition page makes it easier for outbound meeting requestors to see only the right internal experts based on the topics selected.



To know more about this enhancement, please contact your CSM.

UX Enhancement - Quick Copy Engagement Type Setting(s)

Jifflenow focuses on continuous UX enhancements, and we released the quick copy feature in May 2023 to help MMs configure multiple engagement types quickly and efficiently. When a Meeting Manager (MM) configures an engagement type, it allows MMs to copy the settings from one engagement type to another easily.



To increase user productivity, we added the search bar to select an engagement-type popup. Just type in the engagement type name, select the check box of the engagement type to which they want to copy the settings, and click copy.



Want to learn more?






Unlocking the Secret to B2B Event ROI

Unfortunately, tracking ROI isn’t that simple. In fact, only 23% of marketers say they can measure event ROI at all. Why? Because too many companies haven’t optimized their event tech stack (more on that soon). If you want an accurate ROI metric, you need to…
Read more.



In Case You Missed It

How a BioTech Company Crushed Their Event Meetings Goal by More Than 100%

Jenny Alfrey, PacBio’s Director of Regional Marketing, believes that every B2B meeting at trade shows and conferences counts. “You never know what’s going to happen in those moments when you’re together,” she said. “Meetings and setting them up ahead of time is how we progress our business.”

Read More




Customer Champion

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Our customer champion of the month is Goutham Devaraj. He is our Associate Director of Professional Services who has been with Jifflenow for the last 9 years and loves helping our customers efficiently use Jifflenow products and integrating them with sales, marketing and event apps. When he isn’t working, he loves going on bike rides and maintaining a small garden in his backyard.



Upcoming Events

Join us at ASCO 2023, from June 2-6, at McCormick Place, Chicago. The American Society of Clinical Oncology organizes this annual event to engage clinicians and patients and discuss new advances in every area of cancer research.

The Jifflenow team will attend ASCO 2023 to meet customers/exhibitors to discuss your needs, product updates, and how we can help you maximize engagements with the right attendees.

Click here to book a time to meet us at ASCO 2023.

Speak to your CSM to learn more