Events are massive ordeals that require a great deal of effort and time. Sales and marketing teams are constantly on edge trying to meet as many customers and secure as many deals as possible. But more often than not, they do not know if they are headed in the right direction. Why is it so? One of the main reasons is that they do not know what metrics to track and how to analyze them. In this Ebook, we show you:
- Why you should take the metric-centric approach
- The key differences between soft and hard metrics
- Implementing a metric-driven process
- A clear break-down of funnel metrics
- A list of crucial metrics that need to be kept track of
