4 - event

How Event Marketers Can Ace Marketing At B2B Events

The Millennial Event Marketing Handbook

When it comes to understanding consumer and attendee behaviour, there’s a lot of insight that can be derived from analyzing the apparent gap between generations. Raised in the decade that witnessed the creation of the internet, Millennials or members of Generation-Y are those born between the early 80s and the year 2000. Events have become a crucial component of the marketing mix. With Millennials possessing immense buying authority, leveraging their influence at events has become more of a necessity in recent times. In the eBook, we take you through:

  • The Definition of Millennials
  • Catering to Millennial Customers at Events
  • How Millennial Event Marketers Differ from Traditional ones
The Millennial Event Marketing Handbook
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