Savvy marketers and event pros are always trying to extract the most value out of events. Once the real cost of attendance is calculated—T&E, event swag, paid sponsorships, and more—business expectations shift from simply raising brand awareness to wanting tangible ROI. But how can you deliver on those heightened expectations?
Learn the secrets to creating more business value by expanding your events strategy to drive deeper engagements, which lead to advancing business opportunities and closed/won deals!
If you have a hand in marketing events, marketing ops, demand generation or revenue operations, you definitely don't want to miss this one!
Key Takeaways:
- Why business leaders want more tangible ROI from events
- Learn about the types of marketing activities likely to drive shallow interactions vs deep engagement
- Three proven ideas for driving deeper engagements with more qualified attendees
- How to attribute deep engagement back to revenue
