The Ultimate Account-Based Marketing Infographic

5 Ways to Ace Event Marketing with an ABM Strategy

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Event marketing comes with its fair share of challenges––rising costs, staffing shortages, and competition for customer engagement, to name a few. But is Account-Based Marketing (ABM) the secret weapon you’ve been searching for to see real ROI at events? Maybe you’ve heard of ABM, but do you know how to implement an effective ABM strategy at events?

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