What percentage of your marketing budget is spent on events? 

If you're like the majority of B2B companies, that percentage can be as high 20%. What's contributing to the rising costs and how do the spending categories breakdown?

This eBook takes a closer look at the costs — providing a detailed breakdown of what categories account for what portion of the event budget. It also takes a look a what spending categories are most likely to contribute to event ROI, arming you with the information to make smarter investments for your overall event strategy.

Finally, you'll get tangible tips on to help you maximize your potential for event ROI. 

Get this free download, to learn more on:

• How to maximize customer engagement at trade shows
• How to maximize the return on your event expenses
• How to harness meeting scheduling automation and extended meeting spaces 
• How to perform an ROI analysis on your events