The last two years have witnessed a shift in event experience and expectations. In some ways, hybrid events offer the best of both worlds. The event marketers are adopting new processes and applying enhanced tools to manage events during this period.
However, the opportunities and options to drive more value from events as a source of customer engagement are reasserting themselves based on attendee interests and the enterprise’s desire to re-engage.
In this white paper, we will review 5 proven pragmatic approaches that have helped event marketers like you to optimize and get the right kind of attendee engagements at their events in 2022.