Events are a vital strategy for B2B business growth. The excitement, energy, cheers, high-fives, and camaraderie is visible on the show floor and hints towards segue into what we call normal :)
We had the opportunity to analyze attendee engagement data from many event sponsors for the two major 2022 events - MWC, Barcelona, and HIMSS, Orlando, and generate insights on strategies that worked well. We also compiled some of the first-hand observations about the changing event dynamics.
In this webinar you will learn more about:
Insights from analyzing engagement data
Highlights of big conversations on the show floor
Top drivers for attendee engagements