Tradeshows and conferences are among the most expensive ways to acquire a customer, but they're also highly effective.
The bigger question is, what makes a tradeshow worth it? Is it the total number of leads scanned, brand impressions, meetings booked, etc.?
For LucidLink, it was all about meetings, which led to pipeline, which led to revenue growth. Learn about how their approach to events leads to tangible ROI and why they've dubbed Jifflenow's eEvent App as the revenue tool.
Download the complete case study to learn more.