Playbook

Sales and Marketing Alignment at Events

Unlock the secret to sales and marketing alignment to take your B2B event strategy to the next level

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Align Marketing to Sales and Start Closing Deals

Traditionally, B2B sales and marketing team members stay in their own lanes. But, in today’s fast-paced business environment, it’s essential for all departments to operate at the same frequency. In other words, it’s time for your organization to achieve sales and marketing alignment. Not sure where to start? We’ll show you the way. In this eBook, you’ll learn how to align your event marketing strategy to the sales process, schedule more prospect meetings, accelerate the sales cycle, and drive continuous improvement. We’ll also explore ways you can:

  • Start closing deals 67% more efficiently.

  • Advance the sales pipeline and drive revenue growth.

  • Save 30% on customer acquisition costs.

  • Reduce meeting scheduling effort by 85%.

Claim your free copy of our eBook and bridge the gap between sales and marketing team members today, tomorrow, and well into the future.