Maximize the Value of Customer Meetings at B2B Events

Make the Most Out of Your B2B Event Investments

It’s well known that event marketing is a powerful channel for advancing pipelines, driving growth and achieving long-term business objectives. Events are an opportunity to engage prospects and customers through 1-to-1 and 1-to-Many
meetings, where vendors can educate, nurture and pitch attendees while advancing core business priorities.

This white paper will examine the challenges of appointment scheduling at trade shows and conferences, and the downstream implications of their resulting inefficiencies. It will also explore four meeting types essential to advancing business opportunities:

• Executive Meetings
• High-Value Prospect Meetings
• SME Meetings
• R&D-Client Meetings

Get your free copy of the white paper to learn how to maximize your meetings strategy for B2B events!